Roamly UK Cookie Policy

Cookie Policy

Roamly UK Ltd.

Version 1.0 | June 2026

This Cookie Policy explains how Roamly UK Ltd. (“Roamly UK”) uses cookies and similar storage and access technologies on our website. It applies to visitors based in the United Kingdom and is governed by the Privacy and Electronic Communications Regulations 2003 (PECR), as amended by the Data (Use and Access) Act 2025, and the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Roamly UK Ltd ("Roamly UK", "we", "us" or "our") is a company incorporated in England and Wales. Our registered office is at 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT.

Roamly UK is an Appointed Representative of Richdale Brokers and Financial Services Ltd ("Richdale"), which is authorised and regulated by the Financial Conduct Authority (Firm Reference Number: 769876). Roamly UK’s FCA Appointed Representative reference number is 979796. You can check Richdale's details and our status as an Appointed Representative at any time by visiting the FCA's Financial Services Register at https://register.fca.org.uk or by contacting the FCA on 0800 111 6768.

For the purposes of UK data protection law, Roamly UK acts as a data controller in respect of personal information collected through this website, including information captured by cookies.

2. What Are Cookies and Similar Technologies?

Cookies are small text files that are placed on your device when you visit a website. We use the term "cookie" throughout this policy to cover all storage and access technologies, including:

• Cookies: Small text files stored on your device by the websites you visit.
• Pixels (web beacons): Tiny invisible images embedded in web pages or emails that allow us to track interactions.
• Web storage: Browser-based storage mechanisms (such as local Storage) that hold data on your device.
• Embedded scripts: Code downloaded temporarily to your device to collect information about how you interact with our website.

For more general information about cookies, visit www.allaboutcookies.org.

3. What Types of Cookies Do We Use?

We use the following categories of cookies. Some are placed by us directly; others are placed by trusted third-party service providers acting on our behalf.

Where you use our online quote or pricing tools, certain functional cookies collect information necessary to save and retrieve your quote details (such as vehicle, driver, and coverage selections) as you progress through the quoting journey. These cookies are used solely to support your use of the quoting tool and do not require consent. However, where quote or pricing data collected through such cookies is also used to build a marketing or behavioural profile, inform risk-based pricing beyond your immediate quote request, or is shared with third parties for a purpose other than delivering the quote you requested, that additional use will require your consent and the relevant cookies will be treated as Advertising/Marketing cookies for the purposes of this Policy.

Category

Purpose

Consent Required?

Examples

Strictly Necessary

Essential for the website to function. These enable core features such as page navigation, secure access, fraud prevention, and load balancing. They cannot be disabled.

No — exempt under PECR

Session authentication, CSRF protection, load-balancing cookies

Functional / Preference

Remember choices you make to improve your experience, such as your language preference or previously entered form data. Used solely to adapt the appearance of the service to your preference and not for advertising.

No — exempt under PECR (DUAA 2025, in force 5 Feb 2026)

Language preference, saved quote data

Analytics / Statistical

Collect aggregated, anonymous information about how visitors use the website (pages viewed, time spent, navigation paths) solely to improve the service. Data is not used for advertising or shared with third parties for other purposes.

No — exempt under PECR (DUAA 2025, in force 5 Feb 2026)

Google Analytics (anonymised), internal performance monitoring

Advertising / Marketing

Used to deliver relevant advertisements, limit the frequency of ads shown to you, and measure the effectiveness of advertising campaigns. Placed by us and our advertising partners.

Yes — your consent is required

Meta Pixel, Google Ads remarketing, LinkedIn Insight Tag

4. Legal Basis for Using Cookies

Under PECR, we may only store cookies on or access information from your device if you have given your consent or if the cookie falls within a recognised exemption.

Cookies that do not require consent

Following the commencement of the Data (Use and Access) Act 2025 on 5 February 2026, the following categories are exempt from the consent requirement under PECR:

• Cookies strictly necessary for the transmission of a communication over an electronic network.
• Cookies strictly necessary to provide an information society service explicitly requested by the user.
• Cookies used solely to collect anonymous, aggregated statistical information to improve the service, where users are given clear information and a simple way to object.
• Cookies used solely to store or access information about a user's preferences in order to improve or adapt the appearance or functionality of the service.
• Cookies used to identify a user who requires emergency assistance.

These exemptions are purpose-limited. Where a cookie serves any additional purpose beyond the exempt category — for example, where analytics data also feeds advertising targeting — consent is required for that additional purpose.

Cookies that require your consent

Advertising and marketing cookies require your freely given, specific, informed, and unambiguous consent before we place them on your device. You provide this consent through our cookie banner when you first visit the website. You may withdraw your consent at any time (see Section 6 below).

5. What Information Do Cookies Collect?

Depending on the type of cookie, the information collected may include:

• The pages and features you visit on our website;
• The buttons and links you click;
• The date, time, and duration of your visit;
• Your approximate geographical location (derived from your IP address, at city or region level);
• Your device type, operating system, and browser version;
• Your IP address and internet connection information; and
• How you arrived at our website (referring URL or advertisement).

If you access telematics-based or usage-based insurance features through our website (such as per-mile or driving behaviour pricing tools), any related data collected via cookies or embedded scripts on the website itself (as distinct from data collected through a mobile app or in-vehicle device) falls within the categories described above. Further information about how we process telematics and driving data more generally, including data collected outside the website, is set out in our Privacy Notice.

Where this information constitutes personal data under UK GDPR, it is processed in accordance with our Privacy Notice, which is available on our website.

6. How to Manage and Delete Cookies

Cookie preference centre

When you first visit our website, you will be shown a cookie banner. You can accept all cookies, reject non-essential cookies, or customise your preferences by category. The option to reject non-essential cookies is given equal prominence to the option to accept. You can update your preferences at any time by clicking the 'Cookie Settings' link in the footer of our website.

Withdrawing consent

You may withdraw consent for advertising or marketing cookies at any time through our cookie preference centre. Withdrawal of consent does not affect the lawfulness of any processing carried out before withdrawal.

Browser settings

You can also control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies already stored on your device;
• Block future cookies from specific websites or all websites; and
• Receive a notification when a cookie is about to be set.

Note that disabling cookies may affect the functionality of our website. Instructions for the most common browsers can be found at:

• Chrome: support.google.com/chrome/answer/95647
• Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Safari: support.apple.com/en-gb/guide/safari/sfri11471
• Edge: support.microsoft.com/en-gb/microsoft-edge/delete-cookies-in-microsoft-edge

Objecting to analytics

Where we rely on the statistical exemption for analytics, you have the right to object to that use at any time. You can exercise this right through our cookie preference centre or by contacting us using the details in Section 9.

Third-party opt-out tools

You may also use the following industry tools to manage advertising preferences:

• Your Online Choices (European Interactive Digital Advertising Alliance): youronlinechoices.com/uk
• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Global Privacy Control browser extension: globalprivacycontrol.org

7. Third-Party Cookies and the Advertising Ecosystem

Some cookies on our website are set by third-party organisations. We do not control these cookies directly, but we only permit third-party scripts that are necessary for our website's operation or for which you have given consent.

Where our website is integrated with third-party fleet management platforms (such as Wheelbase Pro) to deliver embedded insurance cover, those integrations may involve cookies or similar technologies placed by the fleet management provider to enable functions such as single sign-on, data transfer between platforms, or seamless quote and policy delivery. Cookies that are strictly necessary to enable an integration you have specifically requested (for example, so that your fleet management platform can display your policy status) do not require consent. Where a fleet management partner’s cookies serve any additional purpose, such as profiling or marketing, your consent will be required in the same way as for our other advertising and marketing cookies.

Under the Data (Use and Access) Act 2025, organisations that instruct third parties to set cookies on their behalf may also be subject to PECR obligations. We take responsibility for ensuring that any third-party scripts we load comply with applicable consent requirements.

Where advertising cookies are set by our third-party partners, those partners are independent data controllers for their own processing. Their privacy and cookie policies govern how they handle the data they collect.

8. How Long Do Cookies Last?

Cookies are either session cookies or persistent cookies:

• Session cookies: Temporary cookies that are deleted when you close your browser. We use these to maintain the continuity of your visit.
• Persistent cookies: Cookies that remain on your device for a set period after you close your browser, or until you delete them. The retention period varies by cookie.

Detailed information about the specific cookies we use, including their retention periods, is available in our cookie preference centre.

9. Your Rights Under UK GDPR

To the extent that cookies collect or process your personal data, you have the following rights under the UK GDPR:

• Right of access: To obtain confirmation of whether we process your personal data and, if so, to receive a copy.
• Right to erasure: To request deletion of your personal data in certain circumstances (also known as the ‘right to be forgotten’).
• Right to restriction: To request that we restrict the processing of your personal data.
• Right to object: To object to the processing of your personal data for direct marketing or where we rely on a legitimate interest.
• Right to data portability: To receive your personal data in a structured, commonly used, machine-readable format.
• Right to rectification: To request correction of inaccurate personal data or completion of incomplete personal data.

To exercise any of these rights, or if you have a complaint about how we use cookies, please contact us using the details in Section 10.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. The ICO can be contacted at ico.org.uk/make-a-complaint or by calling 0303 123 1113.

10. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact us:

Privacy Team:

privacy@roamly.com

Postal address:

Roamly UK, 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT

Appointed Representative of:

Richdale Brokers and Financial Services Ltd

FCA Register:

https://register.fca.org.uk

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in law, or changes in our practices. When we make material changes, we will update the version number and date at the top of this policy and, where appropriate, notify you by a notice on our website or by other means.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.